Coventry Creations Blogs

World renowned candlemaker, Coventry Creations, and celebrity witch, Dorothy Morrison, pass the decade milestone in their business relationship. Combining forces in the early 2010’s, the two have produced thousands of the popular Wicked Witch Mojo line of intention candles and have shipped them all over the globe.

The partnership continues to be a natural fit as Coventry Creations is headed by one of today’s most respected practicing witches, Jacki Smith. Choosing to share her talents with the world, Smith founded Coventry Creations in 1992 to provide quality intention candles to a market lacking an authentic product. Over two million candles and 30 years later, Coventry Creations is the most well-known name in the intention candle industry.

Dorothy Morrsion has been a practicing witch since the early seventies and is the award-winning author of 14 best selling books on magic and witchcraft. She’s the owner of Wicked Witch Studios, an online store specializing in handcrafted items designed for witches, and the creator of the Wicked Witch Mojo line of occult products.

When it came time to bring the Wicked Witch Mojo name to candles, teaming up with the largest and best manufacturer of intention candles made perfect sense. Together Coventry Creations and Dorothy Morrison created the Wicked Witch Mojo candles, over a dozen specially designed and formulated candles with colorful names like “Shut Your Mouth,” “Outta My Way,” and “It Sucks to Be You.”

“It’s been both a great creative relationship and a great business relationship,” said Jacki Smith, president of Coventry Creations. “When you get the opportunity to work with someone who’s talented, respected, and who shares your passion, you jump on it. Over ten years later, I’m happy I did. Not only has it been a successful partnership, it’s turned into a wonderful friendship.”

Coventry Creations will be releasing 4 limited edition Wicked Witch Mojo candles in May, just in time for Dorothy Morrison’s birthday. 

About Coventry Creations

Coventry Creations is the most well-known and respected intention candle maker in the world. For nearly 30 years, people have used our candles, oils, sprays, and other magical products as alternative solutions to everyday problems. Located in Ferndale, MI, we make all of our candles by hand using our own expertly formulated recipes and all-natural ingredients. At Coventry Creations, our motto is: No matter your need or challenge, we have a candle for that.

World renowned intention candle maker, Coventry Creations, has introduced the Awakening Goddess candles. Hitting shelves just in time for Women’s History Month, these 5 candles will only be available for a limited time and a portion of the proceeds will be donated to Planned Parenthood.

Like other Coventry Creations products, the Awakening Goddess candles are each designed to help meet a specific challenge, overcome a particular problem, or bring about a positive personal change. What makes these candles special is that they do so with a focus on female empowerment.

The candles, Inner Justice, Unbounded Joy, Liberation, Financial Freedom, and Empower, are handmade with specially curated scents, colors, and herbs. Each is wrapped with an inspirational inscription and comes tied with a beautiful gemstone pendant. And, in the spirit of helping and empowering women, Coventry Creations will donate a portion of the proceeds from each Awakening Goddess candle to Planned Parenthood.

“Not only are we a women-owned business, our target audience is primarily women,” said Jacki Smith, President of Coventry Creations. “To us, products like these just make sense. Especially during March, when we celebrate the accomplishments of so many great women throughout history, it’s important to acknowledge the challenges that women are still facing and there is more work to be done.”

“The donation to Planned Parenthood is our way of making sure financial support is available to where it is needed most,” added Patty Shaw, VP and General Manager. “We care deeply about women’s rights and feel it’s important to support organizations that help promote and defend those rights.”

Awakening Goddess candles can be found on coventrycreations.com while supplies last.

About Coventry Creations

Coventry Creations is the most well-known and respected intention candle maker in the world. For nearly 30 years, people have used our candles, oils, sprays, and other magical products as alternative solutions to everyday problems. Located in Ferndale, MI, we make all of our candles by hand using our own expertly formulated recipes and all-natural ingredients. At Coventry Creations, our motto is: No matter your need or challenge, we have a candle for that.

FERNDALE, MICHIGAN, UNITED STATES, February 15, 2022 – Coventry Creations, the world’s leading intention candle maker, continues to keep prices in check and customers happy as inflation tears through the industry. With rising costs throughout the supply chain, many vendors and suppliers are adjusting prices accordingly. As a result, Coventry Creations has made some organizational and creative cost-saving measures to weather the storm.

As part of its record-breaking growth in 2021, the 30 year old company added key pieces to its leadership team. One of the most impactful additions was Operations Manager and lean manufacturing and quality expert, Charlie Lumley.

Lumley, a manufacturing veteran from the fast-paced and efficiency-obsessed automotive industry, brings much-needed experience in streamlining processes for increased productivity, lower costs, and less waste. Introducing kanban and other system improvements, he has enabled Coventry Creations to keep profit margins steady even as material costs continue to increase.

“The timing worked out perfectly,” said Mr. Lumley. “Coventry Creations was having great success and growing fast. They needed to bring people on to help them better manage that success. I came on board and started reworking our manufacturing process just as inflation started to affect our supply chain. So far our improvements have enabled us to stay several steps ahead.”

“We’re running faster and smoother than ever before,” added Jacki Smith, President and Co-Owner of Coventry Creations. “The changes we’ve made have allowed us to successfully navigate COVID, the global shipping crisis, and now this lingering inflation. Not only have we been able to maintain a healthy bottom line for ourselves, we’ve also been able to help our customers keep their costs down by keeping our prices at or near their pre-pandemic levels.”

About Coventry Creations

Coventry Creations is the most well-known and respected intention candle maker in the world. For nearly 30 years, people have used our candles, oils, sprays, and other magical products as alternative solutions to everyday problems. Located in Ferndale, MI, we make all of our candles by hand using our own expertly formulated recipes and all-natural ingredients. At Coventry Creations, our motto is: No matter your need or challenge, we have a candle for that.

Entering the 3rd year of the COVID 19 pandemic, Coventry Creations and others in the self-help and metaphysical industry are still riding a wave of increased consumer interest. Skyrocketing growth and record sales have become par for the course as people seek new ways to navigate the new normal. 

In 2021 Coventry Creations saw a 300% increase in profits by way of an eye-popping 75% improvement in sales. Both set records for the nearly 30 year old company and were realized during the peak of the pandemic and all of the obstacles that came with it, including a global shipping crisis. Two weeks into 2022 finds the organization on the same trajectory with no slowdown in sight.

“The pandemic has been horrible,” said Jacki Smith, president of Coventry Creations. “When you consider all the sickness and the people that have passed away, it’s hard to find a silver lining. Our team here at Coventry Creations has certainly felt the effects. Many of our employees and their family members have tested positive over the past two plus years. The biggest bright spot for us is that everyone has made a full recovery. A second bright spot, however, has been our incredible growth during this time.”

Smith says that it’s not uncommon for businesses in her space to see upticks during challenging times. Coventry Creations has seen spikes after natural disasters, high profile tragedies, and even during presidential elections.

“People want some degree of control over their lives and the world around them.” said Vice President, Patty Shaw. “When times are tough and traditional spiritual and faith-based systems aren’t providing the help they need, people often turn to alternative methods for inspiration, empowerment, and healing.”

2022 is already shaping up to be a good year for Coventry Creations as this summer will mark their 30th anniversary. It’s another in a long list of milestones for the most respected and well-known intention candle maker in the world.

About Coventry Creations

Coventry Creations is the most well-known and respected intention candle maker in the world. For nearly 30 years, people have used our candles, oils, sprays, and other magical products as alternative solutions to everyday problems. Located in Ferndale, MI, we make all of our candles by hand using our own expertly formulated recipes and all-natural ingredients. At Coventry Creations, our motto is: No matter your need or challenge, we have a candle for that.

FERNDALE, MI., December 1, 2021 -- Coventry Creations, a leading supplier of intentional candles, blended oils, and other specialty products for insightful and magical lifestyles, will close out the year with a company best in both sales and profits. 

Despite the ongoing global pandemic and worldwide supply chain issues, the nearly 30 year old company in Ferndale, MI recorded an incredible 75% increase in sales in 2021 while also realizing a 300% improvement in profits over the past year. And, for good measure, Coventry Creations grew its workforce by 100% to keep pace with its rapid growth.

“Continually staying fresh with new product lines, establishing strategic partnerships, and the constantly increasing number of people interested in alternative spirituality has not just resulted in a great year for us here at Coventry Creations, but also positions us for continued growth in 2022,” said Jacki Smith, President of Coventry Creations.

“We’re definitely pushing all the right buttons right now,” added Patty Shaw, VP and General Manager. “But what’s most important to us is that we haven’t traded our core values for success. We’re still providing our customers the same high quality products we did almost 30 years ago.”

The skyward trajectory during 2021 gives Coventry Creations a lot of positive momentum heading into a monumental 2022. August of next year will mark the company’s 30th year in business, another milestone for the most respected and well known intention candle maker in the world.

About Coventry Creations

Coventry Creations intention candles, oils, sprays and other magical items have been the preferred choice of the insightful community for nearly 30 years. Our products are brought to life through carefully sourced, intention-appropriate ingredients and handcrafted in a sacred space located in Ferndale, MI. At Coventry Creations, our motto is: No matter your need or challenge, we have a candle for that.

FERNDALE, MI., October 18, 2021 -- Coventry Creations, a leading supplier of intentional candles for insightful and magical lifestyles, is releasing a new line of astrology linked products called Astro Magic. The new products will include 10 boxed herbal candles with personal astrology guides and 10 similarly formulated sprays, each corresponding to celestial bodies or astrological events.

The products, with names like “Jupiter - Lucky Star,” for aligning your energy with Jupiter and “Mercury Retrograde - Neutralizer,” for combating the effects during Mercury Retrograde, are for those wanting to harness the energy and influences of the stars and heavenly bodies for spell crafting, intention work, and creative visualization meditations.

“As with all of our products, there was a lot of time spent getting each blend just right,” said Jacki Smith, president of Coventry Creations. “We didn’t just swipe a candle off the shelf, add an ingredient, and give it a different name. Our customers expect more. They expect that when they use a Coventry Creations candle, spray, oil, or any one of our other products, that it'll be high quality and effective. The Astro Magic line will live up to that same standard.”

Coventry Creations’ Astro Magic candles and sprays will go on sale November 1, 2021 and can be found, along with other Coventry Creations products, online and at retailers across the country.

About Coventry Creations

Coventry Creations intention candles, oils, spays and other magical items have been the preferred choice of the insightful community for 30 years. Our products are brought to life through carefully sourced, intention-appropriate ingredients and handcrafted in a sacred space located in Ferndale, MI. At Coventry Creations, our motto is: No matter your need or challenge, we have a candle for that.